Privacy Policy
Last Updated: January 2026
innolondon.com ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, and other contact information you voluntarily provide
- Technical Data: IP address, browser type, operating system, and device identifiers
- Cookies: Information stored on your device to recognize you and remember preferences
- Usage Data: Pages visited, time spent on site, links clicked, and referral sources
How We Use Information
We use the information we collect for the following purposes:
- Tracking affiliate commissions and verifying casino referrals
- Analyzing website performance and user behavior through analytics
- Improving our website content, functionality, and user experience
- Communicating with you regarding updates and promotional offers
- Complying with legal and regulatory obligations
Cookie Policy
We use cookies to enhance your experience on innolondon.com. Cookies are small files stored on your device that help us recognize you and track your activity.
Types of Cookies We Use:
- Essential Cookies: Required for website functionality
- Analytics Cookies: Help us understand how you use our site
- Affiliate Tracking Cookies: Track referrals to partner casinos
- Marketing Cookies: Used to deliver targeted content
Opt-Out Options: You can manage cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect site functionality.
Third-Party Links
innolondon.com contains links to external websites, including casino operators and affiliate partners. We are not responsible for the privacy practices of these third-party websites. We encourage you to review the privacy policies of any casino or external site before providing personal information or engaging in gambling activities. Your use of third-party sites is governed by their own privacy policies, not ours.
Your Rights
Under UK and EU data protection law (including UK GDPR), you have the following rights:
- Right of Access: Request a copy of personal data we hold about you
- Right to Rectification: Request correction of inaccurate data
- Right to Erasure: Request deletion of your data (subject to legal obligations)
- Right to Restrict Processing: Request limitation of how we use your data
- Right to Data Portability: Request your data in a portable format
- Right to Object: Object to certain processing activities
To exercise any of these rights, please contact us at the email address below.
Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Affiliate tracking data is typically retained for the duration of the affiliate program relationship. Usage and analytics data may be retained for up to 24 months. You may request deletion of your data at any time, subject to legal and contractual obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we handle your data, please contact us at:
Email: privacy@innolondon.com
We will respond to your request within 30 days or as required by applicable law.